When you are marketing a product – whether on line or off – you need to
make as much money as possible off every customer who comes in your
door – or visits your website. It's costing you money or time to bring a f low
of traffic to your website. If you only partially monetize that traffic, you are
losing a lot of potential income.
Most websites sell one product. Those visitors who don't buy the product
soon leave, never to be seen aga in – not a penny is gained from them.
Those who buy are only spending money one time – and never aga in....
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